A landing page is a standalone page designed for a specific purpose. Or should it be.
In fact, most landing pages tell visitors to do a lot of things, and what happens instead is that users quit doing nothing.
what does this mean? Most landing pages are designed to lose money.
It is sad to see that if they are not making these landing page mistakes, businesses can have a lot of conversions. Especially since they can easily start making profits by honing in on 10 common mistakes.
Let’s take a look at them.
CTA – Call to Action
1. The CTA button does not stand out on its own
If there are too many links to pay attention to, it gets lost in the melee as a result of the CTA button. Look at this example
Which button is CTA? It is difficult to tell in all this confusion. My guess is the form whose button says, “Get the brochure now!”
Not only does this normalize the CTA sound, but the focus of the page is also 60: 1. There are 59 other links that a visitor can visit.
This page requires a reader to register, get a demo of the product, read the article, watch the video and throw it at the same time.
2. The color of the CTA button does not inspire action
There are various principles on which colors change best, but using the recommended color options is no guarantee of success. The CTA button should contrast with the design so that it is noted. (So if your site is green, your button must be blue, red, or orange. Not a second shade of green.)
This article discusses why many eCommerce sites, including Amazon, use a light orange color for their CTA buttons.
It is difficult to figure out which color will bring the most conversions without first testing. Instead of boring you with case studies about which colors perform better than others, let me tell you about the emotions that provoke different colors.
Blue: Blue is the favorite color for 35% of women and 57% of men. Color is associated with trust and security.
The dark blue shade indicates professionalism. Blue is used exclusively by financial institutions for trusts and is also used by commercial companies such as Dell to show professionalism.
You can work red for emotional reactions. But keep in mind, too much color can be intimidating.
Purple: Purple is one of the least favorite colors in men, but the second most popular among women. If your audience is predominantly female then this color can work wonders.
3. CTA is in the wrong place
While people scroll below the fold, 80% of their time is spent looking at the information above the fold.
Also, people do not read; They skim.
I can relate to a personal experience here. A few days ago I posted an advertisement on a classroom site looking for a roommate. The advertisement, which is barely 300 words, explained everything – number of rooms available (1), whether it is PG (paying guest) or not and the cost. Despite this, each call from an interested party indicated that they were unaware of any details I had shared.
People do not read your landing page. Period.
Placing a CTA at the end of a long block of text, it is hoped that people will call every word you write insanity.
Landing page does not tell a story effectively
4. Not clearly explaining what you do
Let’s take a look at Groove’s landing page,
The grooves suffered from a conversion problem. That much, he feared they would soon go out of business.
His title did not clearly inform what he had done. Even the sub-title did not help much.
His customers spoke differently; They used the language of problems, so there was a lack of connection.
Here’s what you need to remember: A landing page that doesn’t communicate its purpose is a bad landing page.
Imagery, copy and sequence of elements – each of these must support each other to tell a concrete story about the product.
We will leave the groove alone for a minute and move to another example, the nerd block.
The page has answers to a number of questions that visitors may primarily have:
What is this site about?
What are the prices?
What kind of products are there?
How much time do I have left to order?
The countdown clock at the top provokes a sense of urgency, which is beneficial in converting cold traffic into buying traffic. The headline communicates in the customers’ language.
This is a site that understands who customers are and what they want.
Coming back to Groove, here’s what he did to tell a story: He offered a logical sequence based on customer research. result? He doubled his conversion rate.
He asked the question: